Brand Vision What the brand is to be or to stand for, Brand Ambition, Market category, and competition.
1. YOUR PURPOSE IS YOUR BRAND’S REASON FOR EXISTING
2. YOUR PURPOSE SHOULD NOT BE FINANCIALLY RELATED
3. IT SHOULD INSPIRE YOUR CUSTOMERS TO WANT TO BUY FROM YOU
4. A PURPOSE SHOULD MOVE AND CONNECT WITH YOUR AUDIENCE’S VALUES
5. TRY TO THINK OF A PURPOSE WHICH CAN INSPIRE OTHERS
So how about a photographer!! It's essential to remember that a photographer's brand values should be authentic and aligned with their personal vision, as this authenticity is what will resonate with their target audience and help build a strong brand identity. Moreover, communicating these values effectively through marketing materials, social media, and client interactions is key to building a successful and trusted photography brand.
