How to Build a Product-Driven Go-to-Market Strategy

Join us to learn how to build a resilient, product-centered Go-to-Market (GTM) strategy that drives lasting impact. Go beyond traditional marketing with a framework that integrates engineering, design, and product leadership, embedding a product mindset into every step. Key topics include transforming product goals into user actions, designing for adoption and retention, leveraging data-driven insights, and aligning teams for scalable growth. Ideal for founders, product managers, designers, and engineers seeking a data-driven GTM strategy that builds products ready to lead in their markets.

❯ What You'll Learn:

• Apply a product-first mindset to every step of your GTM plan.
• Turn product goals into actions users love.
• Align your team for a scalable, growth-ready strategy.

❯ Featured Experts:

• Moshe Mikanovsky - Moshe Mikanovsky is a seasoned product management leader with a rich background in B2B enterprise software, initially starting in engineering. He currently serves as a product leader at RootQuotient Technologies and teaches at the Schulich School of Business at York University, dedicating his expertise to nurturing the next generation of product professionals.

❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at https://fi.co/startupwebinar/18276 to receive the Zoom URL.