How to Sell Your Products to Natural Health Food Retailers in Canada

### Do It In Durham x 1855 x Raji Kalra

### How to sell your products to natural health food retailers in Canada

Introduction: Understanding the natural health products industry landscape.
Market Overview: An exploration of the current state of the natural health product industry in Canada, highlighting trends, challenges, and opportunities for emerging brands.
The Importance of Distribution: Discussing the role of distributors in the success of natural health products, emphasizing how they connect innovative products with the market.
Navigating Market Entry Complexities: Educational insights on the challenges new brands face entering the market.
Leveraging Warehousing and Logistics for Growth: Exploring warehousing solutions and logistics as foundational elements for brand growth, with a focus on education around best practices in product storage and distribution.
Marketing in the Natural Health Sector: Insights into effective marketing strategies tailored for the natural health market.
Building Retailer Relationships: Teaching brands how to establish and nurture relationships with retailers, ensuring their products successfully reach the shelves and ultimately, consumers.
Preparation Checklist: Outline the essential steps and considerations for brands looking to make an educational entry into the market.
OnDeck Program for New and Emerging Brands: Introduction to the OnDeck program by ONFC, a trusted leader in Canada’s natural health product distribution services.

### Speaker Bio

Raji Kalra, a dynamic retail marketing expert with 15 years of experience in digital services, has been instrumental in revolutionizing the retail experience for brands and retailers alike. His journey began in 2008 when he launched an innovative in-store digital signage network within Whole Foods Market, which soon extended to 30 top health and wellness retailers across Canada, mirroring the OnDeck program's commitment to amplifying brand visibility in the natural health sector.
Raji's academic background, with a BA from Laurentian University in Sudbury, Ontario, and a Master’s degree in Business Law from Bond University in Queensland, Australia, has equipped him with a unique blend of creative marketing strategies and a keen understanding of legal intricacies, much like the comprehensive approach OnDeck offers to navigating the market. His expertise not only in marketing but also in creating valuable connections within the retail industry positions him as a forward-thinking leader, paralleling OnDeck’s mission to empower new and emerging natural health brands to score big in the market.