Crafting Effective User Personas with Ash Vadolia

Chances are, you’re not your product’s ideal customer—so how can you truly understand who you’re building for?

In this session, Brand Designer Ash Vadolia will demonstrate how to craft effective user personas to shape products, drive engagement, and create customer experiences that resonate with your target audience.

Ash will guide you through an exercise, allowing you to apply these insights to your business immediately, refining your company’s customer focus to deliver products that genuinely meet users' needs.

Join us and discover how to add value to your brand and engage with your audience on a deeper level.

Agenda:

• 7:30 am: Shameless plugs and announcements. Introduce yourself or announce your startup to the Perth startup community!
• 7:45 am: Crafting Effective User Personas with Ash Vadolia
• 8:30 am: Networking & delicious breakfast treats
• 9:00 am: Finish

About Ash
Ash Vadolia is a dedicated brand designer with a love for building communities and a true passion for cars and tech.

With a background spanning tech, luxury, and mining industries, Ash crafts brand identities that resonate with both founders and audiences. His experience includes working in-house, freelancing, and managing his own design business across Australia and the UK.

Ash leads the WA chapter of the Australian Graphic Design Association, connecting design communities and supporting early talent, previously with The Design Kids in Perth.

Live stream
This event will also be live streamed by the amazing folks at Perthvideo.com.au, courtesy of the New Industries Fund from the Department of Jobs, Tourism, Science and Innovation!

Access the live stream and all our post-event recordings here:
https://perthvideo.com.au/morning-startup-perth/

Coffee, Food and Sponsors
Tell Joey Zaza's you're heading to Morning Startup on the way in for a free coffee courtesy of Tekkon Australia, and enjoy some of their delicious breakfast treats courtesy of KeepSpace.

And thanks to the amazing folks at Ammo Marketing and Beacham Group for keeping this meetup alive 🙏 ❤️