Name: Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle
Start: 2024-11-27T17:00:00.000Z
End: 2024-11-27T19:00:00.000Z
Location: Springer Nature

Hello, Product People in Lisbon!

Join us for the next Product Tank meetup on November 13 at 6:30 PM. It's our already traditional Web Summit edition 🚀

We are gathering two amazing speakers at Unbabel's HQ in the center of Lisbon to talk about product and AI 🤖

Here is all the info:

🔍 **Nuno Carneiro**

* Principal Product Manager AI at Outsystems.
* [LinkedIn](https://www.linkedin.com/in/nunocarneiro)

🔍 **Rahul Jain**

* Co-founder and SVP of Product Management at Pendo.
* [LinkedIn](https://www.linkedin.com/in/rahuljain4/)

🕖 **Event Schedule:**

* **18:30 - Welcome**
* **18:45 - Measuring Success of AI Features**
* Measuring feature success is a core activity in any product or data team, but it becomes even more challenging when these features are powered by Al. How do you know if your Al suggestions are successful when there is no explicit feedback? How do you track adoption when everyone is getting suggestions? In this talk, Nuno Carneiro, Principal Product Manager AI at OutSystems, discusses measuring the success of AI features at a leading enterprise platform and how the company developed its AI impact framework to understand the success of each AI feature and its different iterations.
* **19:10 - How AI supercharges PLG**
* The first era of product-led growth was all about letting users try software before they buy it. The next era will see AI supercharge PLG, giving users a customized and personalized free experience that drives value even faster and transforms how companies go to market. Pendo Co-founder and SVP of Product Management Rahul Jain will leave you with a new product-led growth playbook for the age of AI.
* **19:30 - Group Q&A**
* **20:15 - Networking Party**

🍸 **Sponsored by:**

* A big shoutout to Unbabel for the hosting and to Pendo for sponsoring food and drinks.

If you’re in Lisbon and looking to learn more about product and AI — or simply want to relax and hear from industry leaders — join us for an evening of inspiration! And yes, the beer is on us 🍺

Save this info:

* 📅 **Date:** Wednesday, November 13th, 2024, at 6:30 PM
* 🏢 **Venue:** [Unbabel, Rua Castilho, 52, Lisboa](https://g.co/kgs/BWa29zR)

Looking forward to seeing you!

— The ProductTank Lisbon Organizers

ProductTank Lisbon

Luis Trindade

Paulo Dimas

Yuliya Po

ProductTank Lisbon — Web Summit Edition 2024

Unbabel

¿Te has preguntado si tu equipo de producto está generando el impacto real que esperas?

Medir el ROI de equipos y prácticas de producto es uno de los mayores desafíos en la gestión de producto, pero también es clave para que el área sea un verdadero motor de crecimiento en tu organización.

**En este nuevo evento de Product Tank Madrid te invitamos a profundizar en el mundo de la medición de impacto y ROI en equipos de producto con Nacho Bassino, experto en Product Management.**

No solo exploraremos el paso a paso para calcular este impacto, sino también las bases para establecer mejoras continuas.

**¿Qué aprenderás?**

**Medir el verdadero ROI de tus equipos y prácticas de producto**

* Conoce cómo cuantificar el impacto de las actividades de producto en el negocio.
* Descubre si las prácticas actuales están impulsando los resultados que realmente importan.

**Tomar decisiones basadas en evidencias**

* Aprende a utilizar datos concretos para respaldar cada decisión y dar pasos más certeros hacia el éxito.
* Implementa una gestión de producto más estratégica y alineada con los objetivos de negocio.

**Alineamiento estratégico y colaboración efectiva**

* Descubre las estructuras de colaboración que alinean al equipo con los stakeholders clave.
* Optimiza las interacciones para lograr mayor claridad, agilidad y resultados de negocio visibles.

**Comunicación de resultados de negocio en un lenguaje claro y conciso**

* Aprende a mostrar el impacto en el idioma que todos entienden: resultados de negocio.
* Conecta mejor con stakeholders y asegura que todos comprendan el valor del equipo de producto.

###

**Conoce al Speaker**

Nacho Bassino es una referencia en el mundo de la gestión de producto. Con amplia experiencia en Product Management, ha trabajado con equipos de alto rendimiento en empresas de tecnología líderes.

Nacho a trabajado con muchos equipos de producto para transformar la forma en que hacen producto digital con foco en la medición de ROI para general altos retornos de inversión.

Además de todo lo anterior, Nacho Bassino también es co-organizador de Product Tank Barcelona.

**¡No te pierdas la oportunidad de aprender de uno de los mejores en el sector!**

**Detalles del Evento**

📅 **Fecha:** Jueves, 14 de Noviembre
🕖 **Hora:** 7:00 PM - 9:00 PM
📍 **Lugar:** Oficinas de eDreams ODIGEO, Madrid
🎫 **Organiza:** Product Tank Madrid

**¿Para quién es este evento?**

* **Product Managers** que buscan aumentar el impacto de sus equipos y prácticas en el negocio.
* **Líderes de producto** interesados en métricas de impacto y ROI en equipos de producto.
* **Stakeholders** y profesionales que desean comprender mejor el valor que el equipo de producto puede aportar al negocio.

**¿Qué más puedes esperar del evento?**
🌐 **Sesión interactiva:** Conoce a otros profesionales, participa en las discusiones y obtén respuestas directas de Nacho Bassino.
💡 **Networking :** Intercambia experiencias y establece conexiones clave en la comunidad de Product Management de Madrid.

**¡Reserva tu sitio para el evento!**
¡Asegura tu lugar y no pierdas la oportunidad de transformar la gestión de producto en tu organización!

Regístrate y prepárate para un evento de producto que transformará la manera en que gestionas y mides el impacto de tu equipo de producto.

ProductTank Madrid

Alex Swiec

Bethany Dawn Spencer

Laura Rueda

Cómo Alinear, Medir y Optimizar tus prácticas de producto para maximizar impacto

eDreams ODIGEO

Do you work in Product, need some food for personal growth and want connect with like-minded people of the product community?

**You’re invited to join us at ProductTank Munich #37 on the 26th of November @ Flix**

##############

**Agenda**
6:30 PM - Doors Open
6:45 PM - Welcome & Intro
7:00 PM - Talk 1: Product Discovery & CRO / Anastasia Shvedova
7:30 PM - Talk 2: Machine Learning strategies / Paulo Azevedo
8:00 PM - Drinks, Snacks & Networking

##############

**Talk #1 - "Product Discovery: How could product benefit from CRO methods" / Anastasia Shvedova, konversionsKRAFT**

**C**onversion **R**ate **O**ptimization often faces misconceptions in the product world, but in my experience, it has been invaluable in establishing true customer centricity by emphasizing research, validation, and experimentation. Through this approach, I’ve found that CRO can make product discovery not only more effective but also more aligned with real customer needs. In this talk, I’ll be sharing key learnings on how to leverage CRO methods to streamline your product discovery process and drive better outcomes.

🗣 **Bios:** [Anastasia Shvedova](https://www.linkedin.com/in/anastasia-shvedova-b7b9089b/) is a lead consultant with a background in product management and shop management. Her focus on customer-centric, outcome-driven results sparked a passion for conversion rate optimization. She now advises product teams on integrating experimentation and customer focus into their routines to boost impact and innovation.

###

**Talk #2 - "Machine Learning integration strategies for digital products" / Paulo Azevedo, Flix**

As Product Managers, often we're faced not only with the decision IF we'll integrate Machine Learning methods in our products, but also on HOW to approach it. On this talk, Paulo will go over both the initial decision on whether to do it, as well as on a few common strategies that can be adopted when the decision is made to go forward with it.

🗣 **Bios:** [Paulo Azevedo](https://www.linkedin.com/in/azevedopauloh/) is a Brazilian computer scientist with over 10 years experience in the field, working in roles such as data scientist, product owner and solutions architect. He's passionate about user-machine interfaces and automation, especially on ML-enabled systems.

##############

This event is for product managers and product-related roles only.
We will have a strict door policy.

ProductTank Munich

Philipp Hoffmann

Marina Schröder

Paola 

ProductTank Munich #37 @ Flix

FlixBus

Hey there, ProductTank Düsseldorf community! We've got our next event coming up and the focus this time is on your career and how you scale it to get from individual contributor to leadership roles and also a bit about what that is like and what happens when you are finally there.
Join us and our two speakers and let's dive into the topic together. Don't forget to bring your questions and experiences for the exchange.

**Please note:**
The **IN-PERSON** event is RSVP only: to enter, you must RSVP here on Meetup.

**Timings:**
18:30: Arrival
19:00 - 19:10: Hello from ProductTank Düsseldorf
19:10 - 19:40: "Scaling Your Product Management Career
from IC to C-Level" (Mirela Mus, Product People)
19:40 - 19:50: Short Break
19:50 - 20:20: "Transitioning From Product Management Into The Head Of Product Role" (Kevin Wachtel, vonRundstedt)
20:20 - 20:45: Final questions and closing

**About our speakers:**
**Mirela Mus** \- Founder and CPO @Product People
Mirela Mus is the Founder & CPO of Product People, the premier destination for Product Management in Europe. Mirela worked with companies like Zalando, Omio, DeepL, and The World Health Organization. Her background is in computer science, and she has an MBA. She's been in Product Management for over 12 years, half of them in a leadership role (50+ people headcount). Based in Berlin since 2015, Mirela spends her downtime hiking, reading Sci-fi like the Culture Series, playing board games, and painting. Mirela is also a Top Product Management Voice on LinkedIn with 35k+ followers.

**Kevin Wachtel** \- Head of Digital Products @vonRundstedt
Kevin is Head of Digital Products at von Rundstedt & Partner GmbH in Düsseldorf. Over the past four years, Kevin has played a key role in building the digital products department, creating and aligning product teams and launching both internal and external products from scratch. Prior to joining von Rundstedt, Kevin co-founded a startup in Amsterdam that centered around increasing exposure for local markets during the pandemic through online stores. With a background in entrepreneurship and innovation and experience as an agile coach, Kevin is particularly passionate about empowering autonomous outcome-oriented product teams.

ProductTank Düsseldorf

Bleau Alexandru

Bernd Schönbach

JY Lea

Scaling Your Product Management Career from IC to C-Level

v. Rundstedt & Partner GmbH – Outplacement und Workforce Transformation

**Join us for an enlightening keynote talk on “AI Integration in the Product Experimentation Lifecycle”!**
Discover how artificial intelligence is revolutionising product experimentation from start to finish. Our expert speaker, Nils Stotz, will share groundbreaking insights from his research, which includes interviews with 36 industry experts. Learn about numerous innovative AI use cases and uncover the key benefits and challenges of integrating AI into your experimentation processes.
This talk will delve into how AI can enhance every step of your workflow, from idea generation and hypothesis formulation to experiment design, execution, data analysis, and the implementation of learnings. Plus, you will be able to gain practical strategies for overcoming common AI challenges and hear real-world experiences of successful AI integration.
Don’t miss this opportunity to explore the future of product experimentation with AI. Be part of the conversation and take your experimentation to the next level!

The event is free; however, registration is required for organisational purposes.
Some refreshments will be provided.
**ABOUT THE EVENT**
**Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle**
**Date:** 27.11.2024
**Time:** 18:00 - 20:00 CET
**Agenda:**

* 18:00 - Arrival & networking
* 18:20 - Welcome note ProductTank Heidelberg
* 18:25 - Sponsor presentation (Springer Nature)
* 18:30 - Keynote presentation & Q&A
* 19:20 - Closing words & networking (optional)

**ABOUT THE VENUE**
Springer Nature
Europaplatz 3; Floor 3
69115 Heidelberg

**OUR SPONSOR**
**Springer Nature**
Springer Nature advances discovery by publishing trusted research, supporting the development of new ideas and championing open science. They are committed to playing their part in accelerating solutions to address the world’s urgent challenges.
[https://www.springernature.com/gp](https://www.springernature.com/gp)

**ProductTank Heidelberg Organisers**
Anja Riedel
Ivelina Todorova
Swanand Marulkar

ProductTank Heidelberg

Anja Martens

Ivelina Todorova

Swanand Marulkar

Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle

Springer Nature

ProductTank

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