Name: Guidance for Growth '24
Start: 2024-09-26T20:30:00.000Z
End: 2024-09-27T00:00:00.000Z
Location: Capital Factory

**[Go here for tickets and event details](https://lu.ma/gpuwdq82)!**

**Find your DTC Business Mentor / Support Network**
Entrepreneurs, DTC & CPG managers, ecommerce founders, and veteran-owned start-ups: find your business mentor or support network.
We can't do it all on our own! 98% of all Fortune 500 companies have mentoring programs. But what about *you* and *your business*?
According to Forbes, 89% of small business owners that don't have a mentor wish they did.
Join business owners and managers with responsibility for a Direct-to-Consumer (DTC) sales channel for the inaugural *Guidance for Growth* event.
If you've already got a mentor, explore supplemental *sources of organizational support through groups and programs*. If you don't yet have *an informal mentor*, learn how to prepare yourself for a good match.

You'll learn:

* How much does niche *industry expertise* matter versus *general business sense*?
* Discover how to evaluate potential guides, how to know if it's a good fit?
* Learn what to avoid in *group or individual support* relationships?
* Explore ways to get the most value: is it about your *personal or business growth*?
* Find out what *investors or lenders* look for in evaluating your support network?

[Frankly eCommerce](https://www.franklyecommerce.com/)\, a project of Austin veteran entrepreneur Patrick Scott Pitman\, is producing the event\. The Austin Shopify Meetup is supporting this event along with Commerce Party \| Austin meetup\.

The **Guidance for Growth** event is co-hosted by Marc Nathan of **[Wake UP! CPG](https://4142298.xyz/wakeupcpg/)**. Nathan is famous in Austin circles for events that make positive connections between people.

\-\-\-
At **Guidance for Growth**, Patrick will interview **Charlynda Scales** in a live recording of the *[easier business podcast](https://easierbusiness.substack.com/)*. Scales will speak about her book *[Rock Bottom Has a Trampoline](https://www.goodreads.com/book/show/200275720-rock-bottom-has-a-trampoline): How to turn every loss into a win with a like-hearted mentor.*

Scales founded the CPG brand **Mutt's Sauce, a BBQ sauce company in Ohio** after leaving the **Air Force as an officer**. Scales is mentored by **Shark Tank investor Daymond John**, who encouraged the development of her DTC ecommerce channel to complement her QVC and retail grocery distribution.

A panel of Austin industry notable advisors will follow the interview. They'll discuss how to find your mentor and build a support network for your business.

**[Lux Markets](https://www.luxmarkets.org/)** and **[ebusiness pros agency](https://ebusinesspros.com/)** are partner sponsors. **[Sendlane](https://www.sendlane.com/)**, a retention marketing software company is also sponsoring the event. **[ShipperHQ](https://shipperhq.com/)**, **[TaxHero](https://taxhero.net/)**, and **[Strata Cloud Accountants](https://stratacloudaccountants.com/)** are local Austin supporters.

What to expect? [Check the video](https://www.youtube.com/watch?v=UW9ijGUnzvw) of the last similar event we hosted in December 2023 with Marc Nathan and Bill Murphy.

**Guidance for Growth Event Highlights:**

* **Live Podcast Recording**: Patrick Scott Pitman & Charlynda Scales interview. 4 to 4:30 pm.
* **Expert Panel on Mentoring**: Austin leaders Q&A and guidance for growth. 4:30 to 5:15 pm
* **Networking Opportunities**: Connect with entrepreneurs and prospective advisors. 5:30 pm to 7 pm
* **Drinks and Appetizers**: Enjoy some refreshment while making new friends.
* **CPG Vendor Village**: Explore products from select CPG vendors, including a permanent bracelet pop-up from local **Wanderbliss Jewelry**!

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