The Neuroscience of Narrative: Business Storytelling Frameworks

How do you tell a great story about your business? Compelling stories are shortcuts to deep engagement. Our brains are designed to remember and understand through stories. When you can share your message through a story that starts with a character, and ends with a moral, people will understand your point more deeply. By learning the basic mechanics of storytelling, and applying a storytelling structure to a commercial message, you can connect dramatically with your audience.

LEARNING OUTCOMES

• Understand the brain chemistry that makes stories so compelling
• Learn how to create an emotional reaction in the listener
• Apply the 5-act structure to your business story

Caelan Huntress is the Creative Director of Stellar Platforms, a digital marketing agency that sets up smart marketing systems. His book 'Marketing Yourself' has helped thousands of personality-based businesses to create content that converts attention into revenue. He is an American immigrant to New Zealand, and has spent ten years running an online business while traveling the world with his young family.
With 25 years of experience in storytelling, first as a theatrical performer, and now as a marketing strategist, Caelan leads a team of international contractors that help people tell better stories using digital media. As a public speaker and business coach, Caelan helps experts and entrepreneurs to improve their impact, income, and influence.

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About Lean Canvas
Lean Canvas located at 81c Lichfield St and is a brand new coworking & community event space. It is a fully fitted out 650m space able to host events up to 50 people. Board room, offices, open plan coworking, kitchen & they are currently building a photography / videography / podcast studio.

Key words
Programming, No Code, Dev, Full Stack, Front End, Back End, Christchurch, innovation, startup, networking, collaboration