Why Research Gets Ignored & How to Fix It by Steve Portigal

RSVPing "yes" on Meetup will NOT reserve your spot at this event. You must purchase your ticket on TicketLeap:
https://www.ticketleap.events/tickets/dan-olsen/portigal

We'll meet IN-PERSON at Intuit's HQ in Mountain View and also stream the talk and Q&A via Zoom for remote attendees. So there are separate tickets for IN-PERSON (which includes dinner) and for Zoom: please select the correct type of ticket. I'll send the Zoom link the morning of the event to everyone who has registered for a Zoom ticket on TicketLeap.

Join us as UX research expert and bestselling author Steve Portigal shares his advice on Why Research Gets Ignored and How to Fix It.

Sometimes when we share research findings, we hear back, “We already knew that.” In this talk, Steve will examine why that happens, and what we can do about it. Sometimes, it’s a cognitive bias, called hindsight bias and also known as the “knew it all along” phenomenon. But there are other causes too such as:

• Research that isn't relevant
• Shallow research
• Poorly communicated research
• The similarity between recognition and familiar knowledge
• The value of validation

Steve will show us how we can adjust our approach to research to try and limit these all-too-common challenges.

After Steve's talk, he will answer questions from the audience.
Join us for an informative and engaging session! If you join in person, there will be dinner and networking before the talk and more networking after the talk.

SCHEDULE

• 5:30 pm: Doors open
• 5:30 to 6:00 pm: Networking over dinner
• 6:00 pm: In-person and Zoom session starts
• 6:00 to 7:30 pm: Steve's talk followed by Q&A
• 7:30 to 8:00 pm: Networking

Note: There are separate tickets for IN-PERSON (which includes dinner) and for the Zoom webinar: please select the correct type of ticket. Tickets are non-refundable. The Zoom link will be emailed the morning of the event to everyone who has registered for a Zoom ticket.
Register at TicketLeap

ABOUT OUR SPEAKER
Steve Portigal is an experienced user researcher who helps organizations improve their user research practices.

As principal of Portigal Consulting he has conducted research with thoracic surgeons, rock musicians, home-automation enthusiasts, credit-default swap traders, and real estate agents.

His work has informed the development of professional audio gear, wine packaging, medical information systems, video conferencing technology, and music streaming services.

He is the author of the classic book Interviewing Users: How To Uncover Compelling Insights (now in a second edition) and Doorbells, Danger, and Dead Batteries: User Research War Stories.
He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.

ABOUT OUR SPONSORS
Our sponsor Coreography provides corporate video & webinar solutions.

Our sponsor Intuit, who hosts our meetups, is hiring.

RSVPing "yes" on Meetup will NOT reserve your spot at this event. You must purchase your ticket on TicketLeap:
https://www.ticketleap.events/tickets/dan-olsen/portigal