LinkedIn NYC Tech Talks (GAI in Ad Tech)

Welcome back to LinkedIn NYC Tech Talks! Join us for an evening of talks, discussion, and networking. Learn how engineers at LinkedIn are leveraging GAI in ad tech. Food and drink will be provided at our LinkedIn NYC office at the Empire State Building.

Schedule

5:45pm - 6:15pm: Registration and Mixer with Food and Drinks
6:15pm - 6:20pm: Introduction & Kick-off
6:20pm - 6:40pm: Automating B2B Ad Campaigns Creation and Optimization with AI (Terry Tong)
6:45pm - 7:10pm: Scaling ad variant creation (Sean Wiser)
7:15pm - 7:45pm: Networking Mixer

Talks

Automating B2B Ad Campaigns Creation and Optimization with AI
In today's fast-evolving world of digital advertising, B2B marketers are often challenged by the complexity of creating effective ad campaigns that maximize ROI with minimum effort. Traditional methods generally involve disconnected optimizations and lots of manual work that cause inefficiencies, especially for B2B marketing, where the buying cycles are longer and decision makers are hard to reach. In this talk, we will explore end-to-end automation for B2B ad campaign creation and optimization powered by advanced AI technologies such as Generative AI, to help marketers achieve outstanding results while managing their campaigns at ease.

Scaling ad variant creation
Creating content can be challenging and expensive. Advertisers who run multiple ads in a campaign generally get better outcomes, such as superior ROI. However, small and medium businesses tend to only have enough resources to create one ad. This is where our ad variant creation system helps scale ad creation. Taking an input ad and metadata about the advertiser, our system attempts to create cheap and effective ad variants, which can decrease toil and increase results.

Speakers

As a software engineer at LinkedIn Marketing Solutions, Terry Tong has expertise in Generative AI, Ads, and AI Agents. He is passionate about developing innovative technologies to help marketers get better outcomes and be more effective and has played pivotal roles in advancing LinkedIn's advertising platform with automated AI-driven solutions.

Sean Wiser is currently a software engineer in LinkedIn Marketing Solutions. He has experience in ad format development, API design, AI + media applications, and enjoys creating impact through building large computing systems to meet customer needs. In his free time, he enjoys: gaming, eating hyped food, and is a feline enthusiast.

Note: attendees will be required to sign an NDA.

You must also register at this event page to ensure you are on the attendee list: https://www.linkedin.com/events/7254989935051501568/about/