Customer Capital: Unlocking the True Value of Your Business

The session will focus on how businesses can deepen customer relationships, measure the economic impact of loyalty, and build a customer-centric approach to gain a competitive edge.

Alex Reis will share actionable insights to help attendees understand the strategic value of viewing customers as essential assets for sustainable growth.

About the speaker:

Alex Reis is an experienced Customer Experience (CX) consultant, CXPA-certified professional, and a strategic leader with a strong background in design, marketing, and business growth. With expertise sharpened across roles in digital banking and consulting, Alex has a proven track record of transforming customer experience strategies, highlighted by award-winning leadership in omnichannel experiences and digital banking CX.

Currently serving as a CX consultant at Cliente Sempre and a member of CXPA’s Regional Council Europe, Alex brings a comprehensive approach to customer insights, metrics, and sustainable growth strategies that drive meaningful impact for businesses and customers alike.