Guiding the Product Journey: North Star Metrics, OKRs, and Roadmaps

This month we are delighted to welcome Mel Marsden, Product Director at Cox Automotive International, a global B2B enterprise business.

Mel's talk is a perfect follow-up to last month's product strategy talk with Dharmesh. She will share her expertise with our members on tools to activate your product strategy. We can't wait to welcome Mel to Product Tank Birmingham!

Talk Overview

In this insightful talk, we will explore how North Star Metrics, Objectives and Key Results (OKRs), and Roadmaps can serve as powerful tools in steering the success of your product. We’ll delve into the strategic importance of aligning these elements to ensure clarity, focus, and measurable progress throughout the product development lifecycle.

By examining real-life examples, we'll demonstrate how effectively utilising these tools has made a tangible difference in achieving product success. Discover how these real-world implementations can guide your team towards reaching your product vision and strategy.

Agenda

6:30pm - Arrival and networking
7:00pm - Introduction
7:05 pm - Talk starts
8:00pm - Talk ends and we continue networking downstairs

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