ProductTank Cardiff #45

Where Cardiff’s Product Minds Meet

So what have we got planned for you??
6:00 - Descend 🛬, Drink 🍺, Delicacies 🍕and Discussion 💬
6:20 - Introduction and a word from our host - Admiral Pioneer
6:25 - Introduction and a word from our sponsor - Vargo
6:30 - 🎤 Nick Pearce with Build it and they won't come... + Q&A
7:00 - Break and more drinks 🍺 and delicacies 🍕
7:20 -🎤 Ellie Hughes with Bridging the Discovery Validation Gap + Q&A
7:50 - Wrap Up & Prize Winner
8:00 - End and Depart 🛫, with an opportunity to continue the conversation

Note: Seats are limited for this event so reserve yours now

Nick Pearce
👤 - Nick is a pioneer in cloud storage technology, trusted by major broadcasters, banks, telcos, and sports teams for object storage solutions in video production and archiving. A tech and media enthusiast, he believes that community and partnerships are vital for international business growth and champions a purpose-driven approach to go-to-market strategies.

Co-founding Cardiff-based Object Matrix, Nick spent 20 years building a global network in Media & Entertainment tech, specializing in startups and disruptive technologies. He developed marketing strategies and partnerships, achieving global sales with renowned brands like the NBA, CNN, and the BBC. After selling Object Matrix in January 2023 and exiting in August 2023, he founded the advisory business Scaling With Scarcity.

In addition to his career, Nick produces ‘The Silent Partners’ podcast and shares pictures of bread and his beagles on Instagram. He is also a co-founder of GlobalWelsh, the Workflow Innovation Group, and Chepstow Gold Touch Rugby Club.

📢 - Building pioneering technology from scratch without engaging with end customers is one way to embark on a 20-year journey to success. The “build it and they will come” approach is risky, often relying heavily on luck.

Starting in 2003 and trying to sell an API in 2005 ... you needed more than just luck.

We built it, we tried to sell it to anyone who would listen and they didn't come.

However, beyond the much needed luck, we adapted, refined, persevered, and focused our efforts to one community, ultimately delivering our API-based object storage platform to some of the world's largest banks, telecom companies, broadcasters, and sports teams.

How did we do it? Find out on the night!"

🖱 LinkedIn

Ellie Hughes
👤 - Ellie has over 12 years experience in the data and experimentation industry.

In that time, she has helped the following businesses to ship experiments at scale, grow their data and product capability and create more value from their experimentation programme: Photobox, Productboard, Rightmove, News UK, Gousto CRUK, Avios, Google Digital Garage
She is the Head of Consulting at Eclipse, an experimentation-focussed agency in the UK.

Fun fact about Ellie: her geology dissertation was published by the British Museum where she used pottery from boreholes to provie the position of the the Nile in Kom Firin during the Ramesside period.

📢 - • Discovery is not an end in itself. It’s a method for getting you closer to your customer and their problems. Once you have discovered your customer’s needs more deeply, you still need to come up with ideas and then validate that those solutions are the correct ones.
• I hear clients say things like: “Our teams do 8 weeks of discovery to determine a problem we already know about is a known problem”. Without a low-risk process for validating your solutions, the pressure to find the perfect idea by doing more discovery mounts. Instead of failing fast and de-risking the rollout to your customers, this results in less frequent testing of your ideas and less feedback on your product.
• The first idea you work on might not be the best one, but working on it gets you closer to the best idea possible.
• In this session, we will talk about how to walk the fine line between just enough scrutiny that something is at least half good and choosing to make enough mistakes that validation techniques like experimentation become part of your working memory. Teams need to learn the process so becomes habitual for their team, even if not all experiments are good, all the time."

🖱 LinkedIn

Attendance Bingo 🔢 🏅 🎁
We’ve got fantastic prizes to give away during the event for just attending

Please remember to follow our LinkedIn page to keep updated with the community and upcoming events!

Additional Information

1. Photography and/or recording equipment will be used throughout the event. WIth images being used on social channels during and post event
2. Everyone attending agrees to do so following our Code of Conduct