Search London

Please purchase your ticket on Eventbrite to secure your place.

Workshop Program:

1:30pm Doors open -

• Introduction
• Crawl strategies
• Alerting
• Scraping / custom extraction
• Dashboard
• Discussion - Time for Q and A

5:30pm Close

Please note there will be food and teas and coffees and soft drinks provided for all attendees. A ticket for the workshop which is £85 includes entry to the Search London Christmas event in the evening which starts at 6:00pm

Attendees will:

• Learn how to fully automate technical SEO monitoring with Oncrawl
• Discover 3 crawling strategies adapted for large websites and management of multiple domains
• Understand which technical SEO metrics you should be monitoring for your site
• Explore the must have scraping/extraction strategies per vertical (e-commerce, media, classified)
• Walk away with 2 ready-to-use dashboards
• See how to use advanced settings to customise the monitoring in Oncrawl

Please note that you will need to work on your laptop during this workshop. You do not need to purchase an Oncrawl licence or be an Oncrawl client to attend this workshop. All attendees of the workshop will receive a one-month trial of the platform.

Who is this course designed for?

This course is designed for both in-house SEOs and those working in an agency. It is suitable for beginner to intermediate SEOs.

The workshop will be lead by Jérôme Salomon and Mickael Serante from the CSM team at Oncrawl.

Jérôme Salomon is Senior Technical SEO at Oncrawl. With a background as inhouse SEO for a real-estate company, Jérôme specialised in technical SEO skills working on SEO migrations and website redesign. He is part of Oncrawl's customer success team for over 4 years now, supporting companies in implementing technical audits for complex and large website structures, analysing logs and crawl data, and automating SEO using Python.
Jérôme also regularly participates as a trainer and speaker on these topics**.**

Mickael Serantes is a Senior SEO Strategist at Oncrawl, with over 10 years' experience in technical SEO. After working for over 4 years in a SEO agency, he pursued his career as an independent consultant.
At Oncrawl for the last 4 years, Mickael has been part of the Custommer Success Manager team, where he helps and trains clients to use the Oncrawl platform to implement an advanced technical SEO strategy. Mickael regularly gives online conferences, webinars and workshops where he shares his experience and knowledge of SEO.

Please purchase your ticket on Eventbrite to secure your place:

https://www.eventbrite.com/e/how-to-set-up-tailor-made-technical-seo-monitoring-tickets-1025464591197

Information about Ehsan:
Ehsan Khodarahmi has led digital communications and brand transformation campaigns for brands such as Sky, Samsung, Cision, Linkfluence, and NTT since 2007. He is currently the Global Social Media Manager at Appian, where he leads, grows, and strengthens the enterprise digital channels by engaging with customers, partners, and employees through the power of branded content and strategic community management. Ehsan is passionate about sharing his knowledge and offering practical solutions to complex digital communication challenges.

How to Build and Scale a Community Through Social Media
In this talk, Jadesola will share practical and actionable insights on how to build and scale a thriving community using social media, drawing from my experience as the Community Manager at the Freelance Coalition for Developing Countries (FCDC).

Over the past few years, FCDC leveraged social platforms, particularly Twitter (now X), Linkedin and Slack to unite freelancers from diverse backgrounds into a global community focused on professional development, networking, and advocacy for better opportunities.
Building a successful community is not just about gaining followers; it’s about fostering meaningful connections, creating spaces where members feel valued, and providing continuous value that encourages engagement.

This session will break down the exact steps they took at FCDC to grow from a small group of freelancers (about 400 members when Jadesola joined) into a recognized and engaged community (3000+ members), all while navigating the challenges of limited resources and a global, remote membership base.

Key takeaways from the talk include:
-Finding Your Niche and Audience
- Building Engagement Strategies
- Sustaining Community Growth
- Scaling with Limited Resources (no budget)

Information about Jadesola:
Jadesola Kareem is the Community and Social Media Manager at the Freelance Coalition for Developing Countries (FCDC), where she has been instrumental in increasing online engagement and driving the nonprofit’s digital strategy. The FCDC provides learning resources and mentorship for freelancers from developing countries, helping them upskill and learn the business side of freelancing.

As well as two talks on social media and building communities, we also have a panel about The Future of AI with three speakers who use AI in their job.

Roxana Stingu
Roxana has a strong background in technical SEO, including enterprise SEO, image search, and ecommerce site search. As the Head of Search & SEO at Alamy, her diverse skill set is dedicated to making it easier for users to discover products across various platforms, ensuring they can find exactly what they need with ease.

Erika Varangouli
Erika Varangouli is leading organic growth at Riverside.fm. Before Riverside, she led the Organic and Brand teams at Semrush. She has worked with companies like Capterra, Symantec, Travelex, Asics and HSBC. She is a guest speaker, webinar host and awards judge.

Caitlin Hathaway
Caitlin is a Senior Audience Development Strategist at MVF Global, where she focuses on connecting brands with their organic audiences and uncovering new channels for content exposure. Her experience spans from startups to large companies, where she has crafted and executed comprehensive SEO strategies alongside other key marketing initiatives.

Do not miss out on the last Search London event of 2024. Reserve your place by buying your ticket on Eventbrite today.