Episode 1: SEO Basics - Building the Foundation
Objective: Introduce participants to foundational SEO concepts and best practices.
Topics Covered:
What is SEO?
Definition and importance in digital marketing.
Types of SEO: On-page, Off-page, and Technical.
Keyword Research:
Understanding search intent.
Tools for keyword research (Google Keyword Planner, Ubersuggest).
Long-tail vs short-tail keywords.
On-page SEO Fundamentals:
Optimizing meta tags (title, description).
Proper use of headings (H1, H2, etc.).
Internal linking strategies.
Content and SEO Alignment:
Creating SEO-friendly content.
Importance of readability and structure.
Live Q&A and Homework:
Participants draft a simple SEO plan for their website/blog.
Episode 2: Content Strategies for SEO Success
Objective: Teach how to create content that ranks well and engages readers.
Topics Covered:
Content Marketing Basics:
The role of content in SEO.
Types of content (blogs, videos, infographics, etc.).
Crafting Quality Content:
Elements of high-ranking content.
How to write engaging headlines.
Using visuals and multimedia effectively.
Content Planning and Calendars:
Setting up an editorial calendar.
Tools for content scheduling (Trello, Notion).
Content Optimization:
Using keywords naturally.
The role of semantic search and LSI keywords.
Updating old content for better ranking.
Live Exercise:
Participants create an outline for a blog optimized for a target keyword.
Episode 3: Social Media Marketing Essentials
Objective: Explore how SMM complements SEO and helps amplify content.
Topics Covered:
Introduction to SMM:
Overview of popular platforms (Facebook, Instagram, LinkedIn, etc.).
Choosing the right platform for your niche.
Content Distribution via Social Media:
Sharing blog content effectively.
Using hashtags and trends to increase visibility.
Engagement Strategies:
The importance of community building.
Responding to comments and DMs.
Running polls, quizzes, and contests.
Analytics and Insights:
Understanding metrics like reach, engagement, and click-through rates.
Tools for analytics (Meta Business Suite, LinkedIn Insights).
Interactive Session:
Participants create and schedule a week's worth of social media posts.
Episode 4: Integrating SEO, Content, and SMM for Growth
Objective: Show how to combine SEO, content, and SMM for a cohesive digital strategy.
Topics Covered:
The Digital Marketing Funnel:
How SEO drives traffic to content.
Leveraging SMM to convert visitors into leads.
Cross-promotion Strategies:
Promoting blog content on social media.
Using social media to drive backlinks.
Tracking and Adjusting:
Monitoring performance using tools like Google Analytics and UTM parameters.
A/B testing for improved results.
Building a Long-term Strategy:
How to stay consistent with SEO, content, and SMM.
Keeping up with algorithm updates and trends.
Closing Activity:
Participants create a 3-month digital marketing roadmap.