CONTENT AND SALES: FROM QUALIFY TO CLOSING

### Who Is This Masterclass For?

• Entrepreneurs: Those looking to turn their marketing content into a lead-generating machine.

• Coaches and Consultants: Those aiming to optimize their closing process with a strategic and emotional approach.

• Sales and Marketing Leaders: Those who want to align their efforts to maximize conversions.

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### Outcomes / Challenges Addressed

• Generating Ultra-Qualified Leads: Learn how to create content that attracts the right audience from the start.

• Accelerating the Sales Cycle: Use the best closing techniques to quickly turn prospects into clients.

• Sales and Marketing Alignment: Understand how to make these two pillars work together for measurable results.

• Strategic Content Creation: Move from generic content to targeted communication that speaks directly to decision-makers (simplified ABM).

• Reducing Wasted Effort: Identify what truly works and eliminate actions that don’t deliver results.

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### Seminar Structure

As always, we'll begin at 7:30 PM, with the first 30 minutes dedicated to breaking the ice and getting to know each other. 😊

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### Masterclass Plan

#### Introduction: Understanding the Power of Qualification Through Content

• Why do 80% of sales fail before the first call?
• Common mistakes in content marketing and closing.
• What is simplified Account-Based Marketing (ABM)?

#### Pillar 1: Creating Content That Attracts and Qualifies

• The three essential types of content: educational, engaging, and decision-focused.
• How to build an irresistible offer through your content.
• Case Study: A viral piece of content that generated qualified leads.

#### Pillar 2: High-Level Closing Techniques

• Decoding your prospect's language: Hidden buying signals.
• Closing scripts and frameworks: The best techniques to close deals without pressure.
• Handling objections: Turning them into opportunities.

#### Pillar 3: Aligning Content and Sales for Maximum Results

• How content directly fuels your closing efforts.
• The qualification strategy: From discovery to signature.
• Automating and optimizing with AI tools (without going overboard).

#### Steps You Can Take Immediately

• Building an editorial calendar based on key moments in the sales cycle.
• Integrating an ABM approach without technical complexity.
• Bonus: Conversion funnel templates with light ABM.

#### 6. Questions & Answers

• Open floor for queries and clarifications.
• How we can go further together.