Death by Delivery:How Ineffective Data Storytelling Is Killing Your Deliverables

Cassandra Simmons is a Senior Consultant in Data Analytics at InfoWorks. She has previously worked in similar roles at a Big Four accounting firm and the largest health system in the United States.
She focuses on leveraging design and visualization best practices to create data products that stand out above the rest. She couples this with her passion for public speaking, resulting in curated data stories that highlight key insights and inspire change. She is passionate about sharing her knowledge in those areas and, as such, is frequently asked to lead firm-wide training and speak at various events.
Cassandra has a BSc degree in Computer Science and Mathematics, and a BSc Hons degree in Statistics from North-West University in South Africa. She has earned certificates from UC – Davis in Fundamentals of Visualization, Essential Design Principles, and Visual Analytics. In recognition of her report design expertise, in 2021, Cassandra won the 5th Annual Nashville Power BI & Excel Dashboard Contest.

As always free food and drinks. Come at 6PM to socialize and 6:30pm is the presentation.

Abstract:
Have you ever left a data storytelling presentation feeling more lost than enlightened? Tired of hearing the same overused metaphors about the Cinderella or Star Wars story arcs and wondering how they actually connect to your data? You’re not alone.
Data storytelling has been an industry buzzword for years, with most professionals well-versed in the "Why." However, the real struggle lies in the "How"—how to transform dry data into compelling stories that drive action.
In this session, we’ll explore how ineffective storytelling is the silent killer that suffocates engagement and buries insights. But more importantly, you’ll learn actionable strategies to avoid these traps, craft narratives that resonate, and present data in ways that inspire decisions. Whether you're designing dashboards, delivering live presentations, or creating reports, you’ll walk away with practical tools to ensure your data storytelling brings your insights to life!