ProductTank Munich #37 @ Flix

Do you work in Product, need some food for personal growth and want connect with like-minded people of the product community?

You’re invited to join us at ProductTank Munich #37 on the 26th of November @ Flix

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Agenda
6:30 PM - Doors Open
6:45 PM - Welcome & Intro
7:00 PM - Talk 1: Product Discovery & CRO / Anastasia Shvedova
7:30 PM - Talk 2: Machine Learning strategies / Paulo Azevedo
8:00 PM - Drinks, Snacks & Networking

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Talk #1 - "Product Discovery: How could product benefit from CRO methods" / Anastasia Shvedova, konversionsKRAFT

Conversion Rate Optimization often faces misconceptions in the product world, but in my experience, it has been invaluable in establishing true customer centricity by emphasizing research, validation, and experimentation. Through this approach, I’ve found that CRO can make product discovery not only more effective but also more aligned with real customer needs. In this talk, I’ll be sharing key learnings on how to leverage CRO methods to streamline your product discovery process and drive better outcomes.

🗣 Bios: Anastasia Shvedova is a lead consultant with a background in product management and shop management. Her focus on customer-centric, outcome-driven results sparked a passion for conversion rate optimization. She now advises product teams on integrating experimentation and customer focus into their routines to boost impact and innovation.

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Talk #2 - "Machine Learning integration strategies for digital products" / Paulo Azevedo, Flix

As Product Managers, often we're faced not only with the decision IF we'll integrate Machine Learning methods in our products, but also on HOW to approach it. On this talk, Paulo will go over both the initial decision on whether to do it, as well as on a few common strategies that can be adopted when the decision is made to go forward with it.

🗣 Bios: Paulo Azevedo is a Brazilian computer scientist with over 10 years experience in the field, working in roles such as data scientist, product owner and solutions architect. He's passionate about user-machine interfaces and automation, especially on ML-enabled systems.

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This event is for product managers and product-related roles only.
We will have a strict door policy.